The media has the potential to be a tremendously powerful marketing tool for those who know how to play the game.
Smart leaders know that dealing successfully with the media is essential to their company's reputation and the management
of public perceptions.
Do you avoid media interviews?
Do you want to manage your image better?
Want to polish your delivery style?
This course is aimed at giving participants the tools to handle interviews confidently and successfully.
The more one knows about how to manage one’s media profile, the more one can influence public perceptions.
INTRODUCTION TO THE MEDIA
What makes the media “tick”?
How to deal with the media to one’s advantage
How to deal with the media in Crisis
How to deal with the Hostile Interviewer
Preparing for an Interview
Handling an Interview confidently
Dress and Grooming
Personal Branding
The second module is practical implementation through filmed interviews. Clients have the option of a
Basic or Advanced module. We also offer “crash courses” to prepare clients for a specific interview or press conference.
PRACTICAL TRAINING
Guest interviewers, who are professional journalists, are brought in to expose participants to the “real thing”.
Each participant receives intensive, personal training. They are given a comprehensive evaluation of content and
guidance on how to improve their presentation style.
WHO NEEDS TO ATTEND?
Anyone who wishes to interact with the media successfully as part of their marketing strategy.
The course is designed to be highly interactive and assists companies with their strategy for dealing with the media.
DATES AND VENUES
These courses are held on dates negotiated with the client. They are run at the client's venue to facilitate convenience.
